A comparative analysis is presented with respect to the previous month to show the variations in the behavior of the users according to the changes made on the pages of the website and the work carried out in terms of SEOptimization.
In this section, a comparative analysis is made between five different metrics (Number of users, sessions, duration of sessions, bounce rate and the number of pages visited per session), which allows us to get an idea about the behavior of our visitors within our website.
A comparative analysis is carried out between the 20 most visited pages during the previous and the current month to establish the dynamics in the behavior of users who visit our website.
Users coming to the website can come from different sources; there is direct traffic (through a specific address), organic traffic (they arrive at the site through a keyword search), referral (through links found on other websites), from email (through links spread through email campaigns), social (that which arrives from links shared on social networks), and paid traffic (that which arrives through ad campaigns). A comparative analysis is carried out between the current month and the immediately previous month to establish the dynamics in the behavior of users who visit our website.