Global SEO Report
August
2022
A comparative analysis is presented with respect to the previous month to show the variations in the behavior of the users according to the changes made on the pages of the website and the work carried out in terms of SEOptimization.
Audience
Overview
In this section, a comparative analysis is made between five different metrics (Number of users, sessions, duration of sessions, bounce rate and the number of pages visited per session), which allows us to get an idea about the behavior of our visitors within our website.
Users
Sessions
Duration
Bounce
Pages/Session
Active Users
Location
UAE
Malasya
Indonesia
July
Malasya
UAE
Colombia
Pages report
A comparative analysis is carried out between the 20 most visited pages during the previous and the current month to establish the dynamics in the behavior of users who visit our website.
July
August
Traffic Source
Users coming to the website can come from different sources; there is direct traffic (through a specific address), organic traffic (they arrive at the site through a keyword search), referral (through links found on other websites), from email (through links spread through email campaigns), social (that which arrives from links shared on social networks), and paid traffic (that which arrives through ad campaigns). A comparative analysis is carried out between the current month and the immediately previous month to establish the dynamics in the behavior of users who visit our website.
July
August
Conclusions & Recommendations
During this month, the performance metrics had a slight drop in their numbers but nothing to be alarmed about. Behavioral metrics continued to trend positive and we managed to recover the positive trend for the bounce rate.
4 of the 5 user traffic peaks show the hump shape that indicates stability in visits. Although many visits are related to job searches, there are also several searches for our products/services.
Blogs, content related to press releases and case studies, and product/service pages are the main protagonists in the three countries analyzed. Adjustments must be made in the events page related to RTP.
The publication of the new site is imperative since in this way the SEOptimization of the products/services pages can be done and in this way the paid campaigns will have better performance.
Organic traffic represents today 42% of visits to the site and this is largely due to the work done with the content of the blogs and its optimization.
